Online Business & Digital Marketing
Course Duration: 45 Hours (15 Classes)
Course Fee: 18,000 Taka
Course Overview
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a significant amount of time and money by investing in a college degree, you need a faster, more effective way to stay relevant in a changing market.
One of the best ways to learn digital marketing is to sign up for digital marketing courses. Industry professionals often lead these courses, which include teaching students vital digital marketing skills with practical assignments and hands-on projects.
If you really want to stand out from your peers in this industry, earning your digital marketing certification will help considerably.
Digital marketing is a field in which things are always progressing and changing; something new develops each day, and it’s crucial to stay updated. For instance, recently announced big changes to Domain Authority, a key indicator as to how powerful websites are when it comes to organic search rankings. Google also recently introduced a change to business profile layouts, allowing companies to display recent offers. These are just some of the many examples of things that are constantly changing in the digital marketing industry.
Following industry experts and influencers who are proficient in digital marketing is not only a great way to initially learn the basic fundamentals, but it’s also essential for keeping up with the latest digital marketing changes and trends.
In addition to following some of the industry’s top influencers and experts, keeping up with some of the most respected digital marketing blogs and video channels is also a terrific way to learn online marketing.
This course will cover the following content:
Module-1: The connection between traditional and digital media to develop an integrated a plan.
Module-2: The differences between paid, owned and earned media when selecting the appropriate media tools to fit the online business needs.
Module-3: Elements that create a digital marketing plan to reach identified target audiences.
Module-4: The comparison between various digital marketing tools that impacts the return on investment.
Module-5: How to leverage company owned digital resources to maximize internal resources.
Module-6: The effect that search engine optimization has on a company’s target audience reach.
Module-7: The types of listening tools that evaluate target audience attitudes’ to brands and competitor activities.
Module-8: The types of metrics that measure effectiveness of a digital plan that achieve the business goals.