Social Media Marketing
Course Duration: 45 Hours (15 Classes)
Course Fee: 18,000 Taka
Course Overview
Become a Social Media expert with this entirely updated specialist course, covering Facebook, LinkedIn, Snapchat, YouTube and Instagram.
Design and build fresh, shareable content to optimize campaigns and grasp the importance of content strategy and planning. Learn the detail of every platform and advance through bite-sized learning modules, ‘how-to’ videos and toolkits along with practical quizzes at every step.
Brought to you by the Global Authority in Digital Marketing Capability: Upon completion, you will become a Certified Digital Marketing Specialist in Social Media Marketing, improving your knowledge and ensuring customers share, tweet and pin your path to social media success.
Where do we even begin about this course? The 70,000 odd professionals who have taken up this course say a lot about it! One of the key things that stand out about the course is that it is suitable for all, everybody right from a beginner to an expert.
In this course you will get various Advertising Strategies and Practical Application of platforms like Facebook Marketing, Twitter Advertising, Quora Marketing, Google Adwords, Google Analytics and even EMail Marketing, SEO Fundamentals as well as WordPress.
If you had to bet all your money on just one course to get better at Social Media Advertising + Digital Marketing, this will be it. Don’t think twice about it, just go for it, we don’t recommend all courses on our platform with the same vigour and enthusiasm.
One of the most sought after digital marketing certifications globally is this course from the University of Illinois. A top rated course, even INC Magazine called it one of 10 Must Attend Online Classes for Professionals.
This training will help you master strategic marketing concepts and help you explore several aspects including analytics and social media marketing. The training is sub divided into 6 parts including sessions on Marketing in a Digital World, Digital Analytics for Marketing Professionals, Digital Marketing Channels and finally a capstone project.
Another great course for beginners, who’re looking for a way to enter the social media world without any troubles or complications getting in the way. It offers you a clear and detailed guide to building a social media presence on the most important social media platforms, such as Facebook, Twitter, LinkedIn, and so on.
This is a beginner course as well, but a more tailored one – it’s focused on social media analytics only. Even those of us, who aren’t familiar with marketing much, know how important it is to drive trading and increase revenue with the help of social media – and how powerful tool for that the social media could be if used right. However, to achieve impressive results in it, you need to understand how social media analytics works – and this course can help you do so. The Free Social Media Analytics Course offers you social media marketing certification on completion.
This course will cover the following content:
Module-1: Social Research
The Social Research module will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.
Module-2: Content Creation
TThe Content Creation module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.
Module-3: Content Outreach
You’ll be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.
Module-4: Facebook
The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.
Module-5: Twitter
This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion.
Module-6: LinkedIn
The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.
Module-7: Instagram and Snapchat
Going beyond basic features and vanity metrics, you will learn how to navigate app-based platforms; Instagram and Snapchat, and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.
Module-8: YouTube and Social Video
The YouTube and Social Video module will introduce you to the concept of social video marketing. Focusing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for lead generation.
Module-9: Social Customer Service
The Social Customer Service module looks at using social media as a customer service channel, peer-to-peer communities and how what is happening online is critically important to business.
Module-10: Strategy & Planning
Through the Strategy & Planning module you will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social media strategy and ROI.