Social Media Marketing strategy

What Is Social Media?

“Social Media” is a phrase; it is one of the way or media for people to communicate and interact between each other through the online.

The best way to define or understood the social media is to depart the full phrase “Social Media” (http://e-futurebd.com/seo-sem-internet-marketing/) as “Social” and “Media”. We know that, Media is an instrument on communication, like a newspaper or a radio, etc. So, we may say that- Social media would be a social instrument of communication. They are all connected by online.

It’s called social media because users engage with it in a social context, which can include conversations, commentary, and engagement interactions. If you want to create a website visit “Web Development Article” (http://e-futurebd.com/web-development-company/)

Here are some examples of social media site:

• Facebook.
• Instagram.
• Twitter.
• Pinterest.
• Google+.
• Linkedin.
• Youtube.
• Digg.
• Stumbleupon.

What Is Social Media Marketing?

Social media marketing is a process of growth website traffic or attention through social media sites. Creating high quality content and then getting it listed on social media websites will lead to a number of benefits for any website.

Why Social Media Marketing?

There is no other low-cost method out there that will deliver a large number of visitors, whom can come back to your website again and again.

Increased Brand Recognition. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.

Improved brand loyalty. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. Another study published by Convince & Convert found that 53% of Americans who follow brands in social are more loyal to those brands.

Higher conversion rates. Social media marketing results in higher conversion rates in a few distinct ways. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.

Decreased Marketing Costs. According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic by social media marketing.

Better Search Engine Rankings. SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags and Meta descriptions, and distribute links pointing back to your site.

According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.

Methods for social media marketing

There are two methods for social media marketing:

• Primary Traffic
• Secondary Traffic

Primary traffic: Primary traffic is the number of visitors who come directly from social media websites. When a website receives a large number of natural, permanent links from trusted domains, search engines begin to trust you. After gaining this trust, you continuously build upon it to either gain ranking or maintain it. Continue this method of marketing and your website will undoubtedly increase its traffic.

Secondary traffic: Secondary traffic is the referral traffic that comes from websites that link to your content and ultimately sends you visitors back to your website.

High Quality Links: Social News websites, like (Digg) or Reddit (reddit.com) will get you a large number of links – that have the possibility, with high quality editorial content, to bring you traffic and ultimately raise your ranking in search engines.

Don’t forget about the secondary traffic either, which I think is more important in the end. Primary traffic might come in larger volumes, but secondary traffic build links from other websites and ultimately delivers their traffic to your website. This help build your brand, establish your presence online, ultimately making it more valuable in the end.

Social Media Marketing Tips

• Analyze Past Content to Improve Posts
• Optimize Visual Content with Links:
• Switch Up Content Formats:
• Create a Social Media Channel Plan
• Deliver Content Consistently
• Use Hashtags Strategically
• Use Social Updates to Write Blog Posts

10 Laws of Social Media Marketing

• The Law of Listening
• The Law of Focus
• The Law of Quality
• The Law of Patience
• The Law of Compounding
• The Law of Influence
• The Law of Value
• The Law of Acknowledgment
• The Law of Accessibility
• The Law of Reciprocity

Social Media Marketing Service

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Service Details:

• Business Development Plan
• Competitor Analysis
• Potential Customer Analysis
• Goal Set
• Brand Strategy
• Content Strategy
• Engagement Strategy
• Conversion Strategy
• Contest/Offer/Event Planning
• Advertising Strategy
• Offline Marketing & Campaign Strategy
• Growth of Likes, Reach, Engagement, Leads, Sales Monitoring
• Consultancy

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